Sell a $50 ticket through an Eventbrite listing and about $5.09 disappears before the money reaches you. Sell the same ticket from your own site on a flat-fee tool and the cut is roughly $2.60 — or on your own branded page with Meuse, about $6.75, where the buyer lands on your list instead of a marketplace's. Where you host the checkout decides both numbers.
Where should the ticket sale actually happen — a hosted page, a site plugin, or your own Stripe?
Answer first: a ticket sale can live in three kinds of place, and they trade convenience for ownership. A hosted ticket page (Luma, an Eventbrite listing) is fastest but sits on someone else's domain. A checkout plugin on a website builder (Wix, Squarespace) puts the sale on your own site behind a monthly plan. A branded page on your own Stripe (Meuse) keeps the page and the buyer yours, at the highest per-ticket fee of the three.
That single choice is the whole post, so it helps to see the three shapes clearly before comparing logos. A hosted ticket page is the quickest to stand up: you fill in a form, the tool gives you a polished page, and you share the link. The catch is the address and the audience — the page reads as the platform's, and the buyer is at least partly the platform's contact. A website-builder checkout goes the other way: the ticket flow lives inside a full site you design on your own domain, which looks unmistakably like you, but you build and maintain that site and pay a subscription for the privilege. A branded page on your own Stripe aims at the middle a lot of creators actually want: the ownership of a real site without building one, checkout on your own payment account, and the buyer staying yours — in exchange for the platform's own fee on top of processing.
The thesis underneath all of it: when you sell from your own site on your own payment stack, you keep three things a marketplace takes — the brand at the moment of purchase, the buyer as a contact you can invite again, and most of the money. You give up one thing, discovery, which only matters if you can't fill the room from an audience you already have.
Two quick boundaries so you're in the right guide. If your real question is selling and scanning from a phone at the door, the phone-first roundup in the best ticketing apps fits better; this one is about the checkout on your website. And if you're choosing what to build the whole site with, event website builders compares the general tools, while this piece stays ticketing-first.
Here's how the main ticketing websites line up on their July 2026 published pricing, on the fee a real $50 ticket carries, and on whether the sale keeps the buyer yours. The $50 ticket is illustrative, chosen so the numbers compare like with like; the fee rates are each platform's own, and they change, so confirm the live figures before you commit.
| Option | How it sells on your site | Fee on a $50 ticket | Best for |
|---|---|---|---|
| Luma | Hosted page on Luma's domain; link or embed it | ~$4.25 (free plan: 5% + processing) | A fast, clean hosted page for meetups |
| Eventbrite | Free listing plus an embeddable widget | ~$5.09 (3.7% + $1.79 + 2.9%) | A public event that needs discovery |
| Wix | Wix Events app inside your own Wix site | Core plan $29/mo + card processing | A full custom site you design and own |
| Squarespace | Commerce checkout on your Squarespace site | Core plan $23/mo + card processing | A design-led owned site |
| Ticket Tailor | Embeddable, white-labeled checkout | ~$2.60 (flat ~85¢ + processing) | Flat-fee predictability on your brand |
| TicketSpice | Embeddable checkout with door tooling | ~$2.74 (flat 99¢ + processing) | High-volume public events at a flat fee |
| Zeffy | Embeddable checkout, free to the organizer | ~$0 (optional attendee tip) | Registered nonprofits |
| Meuse | Branded page on your domain, your own Stripe | ~$6.75 (flat 10% + Stripe 2.9% + 30¢) | A creator selling to their own audience |
Read the fee column and the "best for" column together and the pattern is the point: the tools that get you live fastest cost the most on the sale and hand the least ownership, while the tools further down cost more setup or a subscription and give you the page and the buyer outright. The rest of this guide takes each one in turn.
Is Luma a good ticketing website for selling from your own page?
Yes for speed and looks, with a caveat about the address and the cut. Luma hands you a genuinely clean hosted event page and one of the smoothest RSVP flows anywhere, live in minutes with almost nothing to configure. On paid tickets the free plan charges a 5% platform fee plus Stripe's 2.9% + 30¢ — about $4.25 on a $50 ticket. Luma Plus at $59/mo removes the platform cut.
The trade-off is ownership and how the percentage scales. Your page lives on Luma's domain and looks recognizably like a Luma page, so it never quite reads as your own site, and the 5% grows with the ticket price: a $200 seat pays $10 to the platform before processing even starts. For a meetup, a community night, or a simple paid session you fill yourself, that's a fair price for a beautiful page you didn't have to build. For a premium ticket sold to an audience that already trusts you, you're paying a percentage on people who came from your own channels.
Should you sell tickets through an Eventbrite listing?
Only if you need strangers to find the event. Eventbrite's free listing doubles as a serviceable page, and its checkout embeds onto a site you already own, but a paid ticket carries 3.7% + $1.79 per ticket plus 2.9% payment processing — about $5.09 on a $50 ticket, north of 10% of the price. The buyer arrives as an Eventbrite contact inside an Eventbrite-branded flow.
The one real asset here is discovery: people browse and search Eventbrite looking for something to do, so a listing can surface your event to buyers who'd never have found you. That reach can be worth the fee when your bottleneck is that nobody knows you exist yet. Point the same listing at your own newsletter or Instagram, though, and the fee becomes a toll on reach you already had, plus the loss of the buyer relationship on top. If that's your situation, the best Eventbrite alternatives covers who should look elsewhere and where they should look.
Can a Wix site sell your event tickets?
Yes, once you're on a paid plan. Wix pairs a full drag-and-drop website builder with a dedicated Wix Events app, so the ticket page can live inside a broader site — alongside your about page, blog, or shop — on your own domain, free for the first year. To actually take money you need the Core plan at $29/mo or higher (billed annually), and card processing applies on top of the subscription.
The trade is effort and the recurring cost. A drag-and-drop builder gives you real design range, but range means decisions: layout, sections, styling, all the things a hosted page makes for you. The fee math also reads differently from the per-ticket tools above — the real cost is the monthly plan rather than a slice of each sale, so a busy month of ticket sales spreads the subscription thin while a quiet one makes it look expensive. Wix fits when the event is one part of a real branded web presence you want to own and keep, not a one-off page you need live this afternoon.
Can Squarespace handle ticket checkout on your site?
Yes, on a commerce-tier plan. Squarespace is the builder people reach for when design leads, and its commerce features let you sell tickets from a polished page on your own domain. You need a paid plan before you can take money — Core at $23/mo, billed annually — and payment processing applies on top of that subscription.
Its templates are the calling card: cohesive, modern, and hard to make look bad, so a Squarespace event page can look premium with relatively little effort. Two honest limits. Like Wix, it asks you to build and maintain an actual website rather than fill in a hosted template, so it's more setup than a Luma page. And ticketing is a commerce feature layered onto a general site builder rather than a purpose-built box office, so complex ticket types or registration logic can feel bolted on. It shines when the event page is part of a beautiful owned site and design is doing real persuasive work.
Are Ticket Tailor and TicketSpice worth embedding on your own site?
For flat-fee predictability on higher-priced or higher-volume tickets, yes. Both drop an embeddable checkout onto a page you already own and charge a flat per-ticket fee instead of a percentage. Ticket Tailor runs about 85¢ per ticket plus processing, landing near $2.60 on a $50 ticket; TicketSpice charges a flat 99¢ plus processing, about $2.74. Neither takes a percentage service cut.
The appeal is that the math stays legible as your prices rise: because the slice is flat, it's the same on a $30 ticket as on a $300 one, so premium seats keep far more of their price than they would under any percentage-based tool. Both keep the checkout largely white-labeled, so the buyer stays inside your brand rather than a directory's, and TicketSpice adds heavier door tooling for moving a real line at scale. The catch is the same for both: they bring no discovery, so you supply the crowd, and buyer data flows into the tool's system under the tool's terms, so read those before you assume the list is yours to keep. For how these charges stack underneath, event ticketing fees breaks the structure down.
Is Zeffy really free to sell tickets from your site?
Yes, if you're a registered nonprofit. Zeffy embeds a checkout and charges organizers nothing — no platform fee and no card fee — covering its costs through an optional tip attendees can add at checkout. On any ticket price, the organizer's effective cost is $0, funded entirely by that voluntary tip. Nothing else here comes close to free.
The limit is fit, not a hidden charge. Zeffy is nonprofit-focused, and its whole model, from the donor-tip mechanic to its feature set, is built around charitable organizations rather than a for-profit creator selling access to their own experiences. Your effective cost also depends on how many buyers choose to tip. If you're a registered nonprofit running fundraisers or galas, look here first; if you're running a paid experience as a business, it's solving a different problem. The fine print lives in the best free event ticketing systems.
What does a branded page on your own Stripe (Meuse) do differently?
It keeps the page and the buyer on your side. Meuse gives you a branded event page on your own domain with checkout running on your own Stripe account, and charges a flat 10% platform fee on top of Stripe's standard 2.9% + 30¢ — about $6.75 on a $50 ticket, which leaves you roughly $43.25 against the about $44.91 an Eventbrite listing would. Read that honestly: it is the highest cut of the for-profit options here, not a saving. What you are buying instead is the page on your domain, the buyer as your contact rather than a marketplace's lead, and the tiers, deposits, and installments layered on the ticket.
The more durable difference is the buyer. Because there's no marketplace sitting between you and the sale, the person who buys joins your list under your brand, with the confirmation coming from you. The page carries the pitch, the ticket tiers, a live seat count, and the attendee list, all yours, and the same audience that buys a seat can also pay to watch along or get closer access, since Meuse treats the in-person event as the top of a paid-access ladder rather than a single transaction. The honest boundary: Meuse is not a discovery marketplace, so it won't put your event in front of strangers the way Eventbrite's directory can — you supply the audience, and it keeps that audience yours. That's the whole trade restated: give up discovery you don't need, keep the brand, the buyer, and the money on every event you run. The end-to-end flow lives in sell tickets online.
Which ticketing website should you pick?
Fees are half the answer; what the event is decides the rest. Match the tool to the job.
A public event that needs strangers to find it — an Eventbrite listing (or TicketSpice at scale). If your bottleneck is genuinely that nobody knows you exist, Eventbrite's marketplace is the reason to accept its fee, and its familiar checkout reassures a cold, general-public buyer. For a large, high-volume public event where you already have the crowd but need heavy door tooling at a low flat fee, TicketSpice is the sharper, cheaper choice.
An event that's part of a bigger owned website — Wix or Squarespace. If the ticket page should sit inside a real site that's unmistakably your brand, with room to grow beyond this one event, a website builder earns its subscription. Squarespace leans design-first; Wix leans flexibility-first. You take on building and maintaining a site in exchange for control a hosted page can't give you.
A fast, good-looking hosted page you fill yourself — Luma. For a meetup or community night that just needs a clean page live today, Luma's free tier is hard to beat, as long as you don't need deposits, tiers, or your own domain.
A creator selling to an audience they already have — a branded page on your own Stripe. This is the case most ticketing websites are mispriced for. When the buyer is already yours, paying a discovery premium is waste, and the buyer-ownership column becomes the line item that compounds across every future event. A branded page keeps the fee at Stripe-only, keeps the buyer on your list, and lets the next event start warm.
The fee math flips as ticket price rises. On a $10 ticket a flat fee and a percentage look close. On a $200 ticket a 5% platform cut is $10 before processing, while a flat 85¢ or 99¢ barely moves and your own Stripe stays at processing only — so for the premium, lower-volume tickets a creator's own audience actually buys, selling from your own site widens its lead the higher you price.
Frequently asked questions
What's the best website to sell event tickets from your own site?
For a creator with their own audience, a branded page on your own Stripe (like Meuse) is the pick, because the checkout runs on your domain and the buyer stays yours — though at a flat 10% plus processing you keep about $43.25 of a $50 ticket, less than a flat-fee tool would leave. If you need strangers to discover the event instead, an Eventbrite listing is the reason to accept its higher fee.
Can I sell tickets on my Wix or Squarespace site?
Yes, on a paid plan. Wix requires the Core plan at $29/mo (or higher) with its Events app; Squarespace needs a commerce-tier plan, with Core at $23/mo, both billed annually. Card processing applies on top of the subscription. The ticket page then lives on your own domain, inside a site you fully control.
Do I need my own domain to sell tickets from a website?
It helps but isn't required to start. A page on your own domain reads as more established and reinforces that the buyer is purchasing from you, which quietly lifts conversion on premium tickets. But a hosted page or an embeddable widget on a tool's subdomain sells perfectly well before you connect one. Treat your own domain as an upgrade, not a blocker.
Is a hosted ticket page or my own site better?
A hosted page (Luma, an Eventbrite listing) is faster to stand up and fine for casual events, but you're renting the address and sharing the buyer. Your own site or a branded page on your own domain costs a little more setup and keeps the page, the audience, and most of the money. If you run events repeatedly, an owned page compounds.
Which ticketing website has the lowest fees on a $50 ticket?
For a registered nonprofit, Zeffy is effectively $0, funded by an optional attendee tip. For a for-profit creator, your own Stripe on a branded page is cheapest at about $1.75, versus roughly $2.60 on Ticket Tailor, $2.74 on TicketSpice, $4.25 on Luma's free plan, and $5.09 through an Eventbrite listing.
Do these websites let me keep my email list?
It varies, and it's the line item to check. A branded page on your own Stripe keeps the buyer as your named contact by design. White-labeled embeds like Ticket Tailor keep more with you but govern the data under their terms. A marketplace listing keeps the buyer as the platform's contact, so read who owns the relationship before you pick.
Can I sell tickets from my own site without coding?
Yes. Every method here is built for people who don't write code: an embeddable widget is a snippet you paste into a "custom code" block, a hosted link is copy-and-paste, and a branded page is a fill-in-the-blanks setup. Connecting a payment account and pointing a domain are guided, one-time steps. If you can set up a newsletter, you can do this.
Related guides
Keep comparing before you build:
- The Best Event Ticketing Platforms for Creators (2026)
- How to Sell Tickets on Your Own Website
- How to Make an Event Page That Converts
- The Best Event Registration Software for Creators
The ticketing website you choose isn't really a design decision — it's a decision about who owns the page and the people who buy from it. A hosted page gets you live fastest, a website builder gives you the most control, and a branded page on your own domain keeps both the site and the audience yours, at the highest per-ticket cost. Match the tool to how much you need to be found versus how much you already have a crowd, and the choice stops being a coin flip. If you want a branded page on your own domain, checkout on your own Stripe at a flat 10% plus processing, and every buyer landing on a list you keep, that's what Meuse is built for — so the second event fills faster than the first.
